Tetra Pak has been recognised for outstanding package design at the iF Awards.
Tetra Pak won a 2014 International Forum Packaging Design Award for Tetra Evero Aseptic, an aseptic carton bottle for ambient white milk.
The jury, consisting of about 50 internationally renowned experts recognised the package design for its innovative concept, attractive appearance, ease of handling and outstanding environmental performance.
Lars Bengtsson, Product Group Director at Tetra Pak explains that the Tetra Evero Aseptic is based on an imaginative design that combines the easy handling of a bottle with the food protection and environmental advantages of an aseptic carton. The ergonomic cylindrical shape with flat side panels makes it easy for big and small hands to hold, while the printing space across the whole surface of the package offers maximum branding impact to capture consumer attention.
Attributing the win to the Tetra Pak R&D team, he added that the new package design was made possible by a number of technology breakthroughs, including the first injection moulding for aseptic packaging.
The iF awards are among the most important design awards in the world, recognising outstanding work from professionals in product development, communication and packaging. This year, the iF Packaging Design Award attracted 264 entries.
Having won the award, Tetra Pak will now be able to use the iF logo on all Tetra Evero Aseptic packages for customers.