Tetra PAK has introduced a new package shape in its Tetra Brik Aseptic range.
Designed to offer brand differentiation opportunities, the new Tetra Brik Aseptic 250 Base Crystal features two crystal shaped panels on the front side of the familiar Tetra Brik Aseptic package, providing food producers with more graphic design possibilities to help their products stand out on the shelf.
Manuel Calderon, Product Director at Tetra Pak explains that differentiation is an important factor in branding as consumers have less time to choose from an increasingly wide range of products. The new package design allows food producers to bring distinctiveness to their brands through a low-cost, retrofittable solution.
Successfully field tested with Mengniu, a leading dairy producer in China, the new Tetra Brik Aseptic 250 Base Crystal package will now be launched worldwide.
Zhao Xingji, Head of Brand Management at Mengniu Dairy commented that the retroffitable Tetra Brik Aseptic Crystal provided them with a simple and cost-efficient way to support the upgrade of their dairy drinks products.
Consumer research in both China and Pakistan has found that the Tetra Brik Aseptic 250 Base Crystal performs strongly in package design, visual appeal and functionality. The increased stiffness of the packaging material enables retailers to stack and distribute packages efficiently. Additionally, its higher paper content and increased renewability deliver a robust environmental profile.
Tetra Brik Aseptic 250 Base Crystal is retrofittable on existing TBA/22 filling lines. The roll-out on new generation Tetra Pak A3/Speed lines will start in 2015, enabling any customer to introduce the new package.