TekMark Australia uses Telairity’s H.264 digital video encoding technology locally, and this year the format enabled nearly a billion people globally to watch the 2010 Soccer World Cup.
H.264 technology allows network operators and broadcast, satellite and cable companies worldwide to deliver superior video quality when compared to older MPEG-2 compression systems, with lowered transmission costs due to greatly reduced bandwidth requirements.
Viewers throughout Asia, the South Pacific, and even South Africa, where the games were held relied on Telairity’s H.264/AVC digital video encoders to watch the games in both high definition (HD) and standard definition (SD) on analogue and digital TV services.
"We're pleased that so many companies chose our encoders for their all-important World Cup coverage,” says Ben Silva, Telairity Senior VP of worldwide sales and business development. “Great performance, lower bandwidth costs, superior support - these three reasons alone sum up to a powerful incentive for broadcasters globally to use Telairity systems."