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Proof of life from Taubmans

Supplier News

Morton Branding Consultants has worked with paint manufacturer Taubmans to regenerate a tired, yet trusted brand, by appealing to the time poor, cash rich consumer, with a renewed interest in home redecoration.

The packaging had to appeal on an emotional level, yet clearly communicate the functional benefits of the product.

A contemporary, refreshing approach was necessary to draw the consumer in at point of purchase.

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