Swire Cold Storage has embarked on a new supply chain partnership in Australia, with one of the world’s best known convenience store chains, 7-Eleven.
Swire Cold Storage has been appointed to manage the warehousing and distribution requirements for a variety of chilled and temperature controlled products for all 361 7-Eleven stores across the eastern seaboard (VIC, NSW and QLD).
The partnership is the first in a series of collaborations for 7-Eleven, heralding a new style of partnership to the convenience store sector in Australia, designed to create a more customer focused supply chain.
7-Eleven has decided that in convenience it needed to create long-term strategic initiatives with key suppliers as its customers’ needs are quite different. These sorts of partnerships provide a true state of innovation because they are based on trust, knowledge and strategy sharing and significant buy-in from both sides.
A key aspect of the 7-Eleven strategy was the intense reworking of the back-end of supplier agreements to coordinate supply of an extensively upgraded range of fresh food items aimed at the healthy snacking and quick meal needs of 7-Eleven customers.
The initial roll out of the 7-Eleven supply chain strategy has been successfully completed, with further product lines set to come on board in the next few months. Swire Cold Storage’s dedicated staff, in support of 7-Eleven, has played an integral part throughout the establishment process.
The 7- Eleven contract is a new project for Swire Cold Storage, and it provides an opportunity to further diversify SCS’s business and explore new avenues of growth in the face of upcoming retail supply chain changes. SCS is to work with 7-Eleven to help drive additional efficiencies within their supply chain, and in doing so develop a model that will revolutionise the supply chain of the retail convenience sector in Australia.