2006 has been an exciting year of change and growth for Karcher . New people with great talent have joined Kärcher, in many instances in newly designed positions, while existing employees have risen and taken on new expanded responsibilities.
Key strategic initiatives actioned this year include:
- Installation of a new office/warehouse facility in Sydney.
- A new Sweeper/Scrubber dealer appointed in South Australia.
- A new Sales Agent appointed in South Australia.
- Working closely with our Export Agent has resulted in significant revenue growth in the South Pacific.
- Appointment of new commercial and domestic sales representatives in NSW.
- Sales have exceeded expectations and Kärcher’s German technology and innovation continues to lead the marketplace.
New outdoor range
2006 saw the launch of Kärcher’s new K2 range of high pressure cleaners which use 80% less water than a hose, while applying up to 25% more power. The K2 range of high pressure cleaners compact and lightweight machines provide Kärcher’s German engineering and quality at an affordable price. There is now a Kärcher for every budget and to suit every application. There has been a brilliant response to these new products from retailers and consumers alike. The Winner 10 was selected as a finalist in the
Consumer Choice, Product of the Year category in the 2006 NSW Hardware Industry Awards.
Kärcher continues to lead the wet and dry vacuum category, a position which was strengthened by the introduction of the A2004 model. Consumers are increasingly recognising the benefits of a vacuum which can clean all types of mess – wet or dry, coarse or fine. Kärcher aims to further grow the market for this product, and make consumers aware that a wet and dry vac, backed by Kärcher’s quality and service.
With people becoming more conscious of the need to save water during drought conditions, Kärcher is well placed to help consumers save time money and water.
As water restrictions tighten, consumers will need to be educated on how to use their high pressure cleaner to comply with these restrictions. Kärcher recommends you check water restrictions in your area prior to use.
Kärcher High pressure cleaners can draw water from a bucket or water tank, enabling them to be used under current water restrictions around Australia. The Kärcher High pressure cleaners are also self-priming, making this a painless process.
In response, Kärcher has commenced a national media campaign, making consumers aware of the water saving ability of their high pressure cleaners.
Kärcher has also continued its association with the Smart Approved Watermark, which aims to educate consumers and promote products that save water. Kärcher’s complete range of domestic high pressure cleaners are certified under the watermark. In keeping with its commitment to doing its part for the environment, Kärcher has also implemented recycling of the metal and plastic components of damaged and returned machines.
In addition, Kärcher now recycle all its plastic, stretch wrap, paper and carton waste from its head office facility in Melbourne.
Preview of 2007
In 2007, there will continue to be innovations across the domestic range. A range of exciting new accessories will also be launched. A new and improved range of detergents will also hit the market in 2007. An integral part of 2007 will be ongoing commitment to marketing to build Kärcher’s brand, and educate consumers about the water saving benefits of a Kärcher high pressure cleaner.