Sushi Machines started sushi retail business in a 60sqm shop in Perth’s ‘Chinatown’, Northbridge in 1999.
Sushi Machines’ initial objective was to produce retail sushi. But things changed as customers from other businesses started asking if Sushi Machines could produce and supply them with sushi on a wholesale basis.
Demands increased and Sushi Machines started making regular delivery. Initially they only had one vehicle and later they were running with 2 refrigerated trucks.
Sushi Machines then opened another retail shop in the busy city area and their regular clients were office customers looking for sushi for their daily lunch.
Sushi Machines’ operation was simple - Sushi Machines have a high volume sushi production base which acts as a central kitchen. From here they produced for their wholesale customers and also for their own city shop. So, every morning, the delivery drive sends freshly made sushi to this store. The store only opens from 12 noon to 3 pm (the prime lunch selling time) for 5 days a week.
Then, Sushi Machines had another big opportunity, a competitor with a Kaiten (conveyor belt) sushi operation was closing down. So, Sushi Machines took over and offered a sushi business to someone who wanted to have a ‘ready made’ business for them.
Sushi Machines became the set up consultant and within a short time, they trained the new owners how to operate the business on their own.
Soon after, Sushi Machines were invited by David Jones to start a Concessionary Store in Perth, running the Oyster Bar, Sushi/Sashimi counter and Japanese Hot Food.
Later, Sushi Machines were also offered to repeat the same concept in David Jones in Adelaide, South Australia.
Another break came when Sushi Machines won 3 WA Nutrition Awards. These were for ‘General’, ‘Catering’ and ‘School’s Canteens’ awards.
Sushi Machines had invested in automation using various sushi machines. This has led to consistent sushi product quality and reduces Sushi Machines’ wage bill. Sushi Machines’ production systems are simple yet effective. Sushi Machines’ kitchen layout made a good use of space and work flow.