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Paper labels for beverages

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SHRINK-WRAP labels can thwart attempts to recycle PET, so some manufacturers are looking to alternatives for their packaging.

A US paper specialist has taken this issue into their own hands, developing an environmentally friendly paper grade for self-adhesive labeling applications to replace plastic film.

The product by Stora Enso comes in response to growing global interest from beverage manufacturers seeking to reduce material costs, improve production efficiency, and use labels with environmentally friendly characteristics.

There is an increased interest in paper for large-scale self-adhesive label applications, as the material is cheaper to use and pricing is more stable than its more variable, plastic alternative.

The paper labels are being tested for all facets of production from printing, lamination and die cutting to automated label application systems, and are expected to be released during the second quarter of 2006.

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