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GM adopts cardboard CD case

Supplier News
article image Diskbox Slider -- fast growing product.

THE world's largest vehicle manufacturer, General Motors Corporation, has adopted Stora Enzo's Discbox Slider (DBS) for packing its personalised instructional CD manuals.

The corporate media segment in the US makes full use of various CD/DVD products containing annual reports, company presentations and user manuals. It is also the fastest-growing product area for CD cases.

The traditional plastic jewel box has had to make room for the Discbox Slider (DBS), which is manufactured from cartonboard and enables excellent design and printing for brand owners and, above all, a safer packaging environment for the CD itself.

"The plastic jewel box can no longer meet corporate design and safety requirements," says William McKnight, managing partner of the media packaging manufacturer QC Packaging Systems.

"When General Motors was looking for a case for its personalised instructional CD, we sent them samples of the DBS case simply because it would provide the company with the opportunity to display their expertise in automobile design, starting with the packaging for their CD.

"Every automobile buyer should be convinced that he or she has bought something outstanding and stylish, and this should be reflected in the packaging of the user manual CD as well. The DBS also offered the chance to create a safe, secure case that the auto owner can keep for years."

The personalised instructional CD manuals are supplementary "Getting to Know Your Vehicle" guides that are installed while the vehicle is on the assembly line.

The cases, which are manufactured byToronto-based QC Packaging, are made from Performa White DBS cartonboard, a strong packaging material enabling excellent printing.

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