EUROPEAN paper merchant, Papyrus, and forestry product group Stora Enso have joined forces in an initiative to create a novel concept in paper services, properties and product quality.
The result is MultiArt, a paper concept designed to exceed traditional expectations in the printing world.
Available exclusively through Papyrus the improved MultiArt range is now being introduced in the European countries where Papyrus is present.
This approach is backed by considerable investment by Stora Enso both in the technical features of the product, such as whiteness and printability, and in the new sheeting facility in Antwerp.
Papyrus has matched its partner with the introduction of concepts that aim to take customer services to new levels. The target is to build a strong European brand.
Martin Plantin, brand manager at Papyrus, says customers have individual requirements when they order coated paper.
“We are trying to anticipate their needs with a comprehensive paper range."
Coupled with the enhanced properties of the MultiArt paper, Papyrus is offering customers delivery precision, extended product availablity and extensive e-services.
"A great paper combined with great services means we are offering something better than paper," says Plantin.
MultiArt itself comes in a range from 90 to 350gsm, in silk or gloss finishes in a wide variety of sizes and grammages. It is a high-white coated paper with a smooth, even surface for quality image reproduction in sheet offset.
It has been developed for good runnability with appropriate stiffness coupled with balanced ink setting rates.
The gloss finish is intended for demanding multicolour printing, while the silk quality is more suited to applications that demand both readability and quality image reproduction.