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Digital Signage solution

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article image Sony’s Digital Signage system used at The Glen shopping centre.

IN recent times information display systems have grown in popularity, they can now be seen in retail showrooms, banks, airports and shopping centres.

Typically using plasma or LCD displays, content play out is managed via dedicated network devices.

Combine these displays and network devices with the rapid development of broadband networks such as ADSL and you have an exciting new format "Digital Signage".

Digital Signage is fast becoming the global standard to get a message across dynamically with impact – this means the effective targeting of a message to the right audience at the right time and place.

Sony's Digital Signage solutions can allow users to easily manage and distribute content either locally at one location or across many locations nation-wide. No local intervention is required from remote sites.

Sony's network players are compact in size and lightweight, they provide high quality performance in any environment.

In Glen Waverley, Victoria, Outpost Media is leading retail shoppers into the future of Digital Signage with a debut digital media network.

Using Sony NSP-100 network players and large 50" plasma screens, Outpost Media broadcasts information to customers in high traffic areas at Centro The Glen shopping centre.

From the start Outpost Media wanted to provide a high quality service using the best possible delivery of broadcast standard material that they could find.

Outpost Media required the right mix of hardware and infrastructure to deliver the best quality images. By necessity they also needed efficient and reliable systems so they could quickly update and distribute content to their network.

Outpost Media's Directors have backgrounds in television broadcast and they wanted to apply that experience and criteria to this project.

The company was attracted to the Sony network player because it delivers a high quality MPEG2 stream at a high bitrate. Outpost Media can now create and distribute superior video and animated graphics from their control facility in Oakleigh to The Glen screens using a secure connection over a DSL network.

They update up to four components each day, including news, weather, centre promotional material and recently, Olympic updates – and a large amount of content is sent out daily.

The highly successful project has rated very well in customer response surveys and has had no downtime in four months of 10-12 hour, 7-day operations.

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