Australian Magnetics company Magswitch Technology Worldwide (MSWW) brings its first national deal to bear in Australia following great successes in their US subsidiary Magswitch Technology, Inc. In addition to national exposure MTWW has been able to secure a quality distribution channel through the renowned .Snap-on Tools. Australian arm.
.After 5 years of research & development and more recently success in Magswitch international subsidiaries (USA & South Korea), this is the first national exposure program in Australia. This presents a great validation of Magswitch welding products, especially the discussions began with Snap-on in September of 2006.
Snap-on Tools Australia, synonymous with high quality tools, have huge market coverage capability with 150 mobile distribution outlets in Australia & New Zealand. From the first time Snap-on Tools Australia saw Magswitch Welding ground clamps, they knew the product would fit well with its range. They are a quality product that offers the user great efficiency benefits. They.re fast to setup, fast to cleanup and are easy to use on flat, round, square stock.
The ground clamp range offered by Snap-On Tools Australia will incorporate three Amperage ranges.
200amp, 300amp & 600amp providing coverage from occasional welding through high end commercial welding. Snap-On’s customer base really cover the gamut of welding operations, so in planning the launch strategy it was important to be able to cater to the welding needs of the occasional welder through to high end professional welders with the full range of Magswitch Ground Clamps.
Magswitch knew for a long time that the technology was attractive technically, but this is a great homecoming from a commercial standpoint with product being available throughout Australia and New Zealand through Snap-On.s extensive network. Magswitch has spent many years getting ready for the market in the US & Korea & to see it come home in Australia with this kind of launch is really satisfying. Snap-On tools Australia will have the Magswitch Welding Ground clamps available through their mobile distribution network and industrial team from December 1 2006.
Magswitch is a generic platform technology allowing powerful rare earth magnets to be turned on and off mechanically presenting a broad platform of applications from household use to aerospace including window and door locks, welding earth clamps, industrial automation, robot grippers, woodworking tools and more. Various strength models are available for a variety of applications achieving holding forces from 5kg to many tonnes.