At the recent National Customer Service Excellence Awards, Signet made their own piece of history by winning the Best National Customer Charter for the first time and retaining the award for Queensland’s Best Medium Size Business. Being nominated among other leading companies including Telstra and American Express, Signet shone as a leader and benchmark of excellence in customer service.
The national awards showcase companies that rise to the changing definitions of outstanding customer service. This year saw a number of organisations, including Signet, recognised for their achievements on both a state and national level.
Winning both the national customer charter award for the first time and state award four years running, Signet General Manager John King, was proud of Signet’s achievements over the past years.
“Signet has worked hard to ensure our customers have a set of expectations they can believe in. We make it a priority to show how close we have come or how far we have exceeded those expectations and give customers a voice to tell us how we can make improvements for the future”
“Feedback is a valuable gift for any business especially at Signet. This type of thinking has been a huge reason behind our growth and journey from a small family owned business to an organisation recognised nationally for the level of dedication to the people that matter most, our customers”
Signet’s passion to improve the customer experience is a driving force behind its success with the CSIA over the past five years and the now nationally recognised customer charter. The charter sets Signet apart from others in the field by providing a set of expectations including lowest pricing and honest communication that the customer can rely on.
Feedback received through surveys, focus groups and online have been vital components in positively building upon the charter and aligning it to customers needs. The continual listening to the customers’ thoughts on ways to improve all aspects of the business is an important factor behind Signet’s success on awards night and in the industry as whole.
The CSIA continually look to companies who understand that service is the biggest success factor for any Australian business. Signet’s close work with the CSIA is a testament to the high level of customer service strived for in every part of the business and ensuring demanding customer expectations are met.