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Ace Marking Systems as it was then known, was established in 1968 by John Winson, supplying industrial inks and marking systems to Queensland businesses from its Brisbane base. A short time later John Winson was joined by his brother Bob Winson.
Since then, Signet’s ability to innovate and evolve has seen it expand its operations to all corners of Australia, with 208 staff and an annual turnover of $65 million.
Managing Director, Mark Brennan said that Signet’s affinity with market demands and technological change has driven the company’s growth.
“Looking back, the products used in the supply chain and the way they are purchased have changed significantly over the past 40 years and our vision has always been to embrace, invest in and develop those new ideas,” he said.
In 1993 Signet was among the first to adopt a catalogue-based direct marketing strategy with the release of Your Buyer’s Guide.
Featuring ideal published prices and a choice of phone or fax ordering, Your Buyer’s Guide brought new purchasing convenience to Signet’s customer base and the opportunity to reach out to prospective new markets.
Today Your Buyer’s Guide remains a cornerstone of the company’s marketing strategy, along with Signet’s website, the purchasing facility that was introduced in 2000.
“Of course technology has not stood still and the site has been constantly evolving, right up to its recent relaunch in February this year.”
The efficiency of its catalogue and internet based sales tools has also allowed Signet to increase its product offering, which now includes some 2,000 stocked packaging, health and safety and industrial marking items.
Many of these products are manufactured by Signet and over time Signet has expanded its investment in plant and product development, with the establishment of an aerosol factory in 1999 and the opening of its plastic film manufacturing site in 2001.
With the constant growth of its product and geographical customer base, Signet’s distribution network has also undergone significant change since the early days.
“I think the instantaneous nature of our technology has had a direct impact on customer expectations when it comes to the speed of supply,” Mark Brennan said.
“And for a company like ours, it has meant developing a distribution network that can deliver any product, anywhere in much shorter time frames.”
“That is why today we have warehouses in Sydney, Brisbane and Townsville and all of them operate under a strict series of service guarantees.”
Away from the cold hard realities of daily business, the heart and soul of Signet has been its community involvement ventures.
1999 saw the beginning of a long-running partnership with Australian sport, which has included support of athletes including Emma Snowsill, Tamsyn Lewis, Chantelle Newbery, Naomi Flood, the Australian Paralympic Team and Australian Surf Lifesaving.
“This is perhaps the most exciting venture in Signet’s 40 year history and a great way to celebrate the company’s 40th anniversary, “Mark Brennan said.
“In fact at every turn in Signet’s history, so much has been achieved by simply engaging with our customers, community and industry – at the 40 year mark, this is the secret behind Signet’s vitality.”
17-Apr-2008
Signet releases Your Buyer’s Guide Catalogue on 1 August (5-Aug-2008)
Signet farewells 2008 Beijing Olympics Trip Winners (31-Jul-2008)
Signet launches Olympic Your Buyer’s Guide (28-Jul-2008)
Signet releases Your Buyer’s Guide catalogue (29-Feb-2008)
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Signet, supplying all your stretch films, adhesive packaging tapes, cartons and strapping packaging consumables
Australia’s leading packaging and safety supplier, Signet is your one stop shop for all your packaging needs. As a fully Australian owned and operated ...
