was recognised as a finalist at the Australian Marketing Institute (AMI) awards held recently.
Signet competed for the AMI award in the digital marketing category where the company has shown effective use of digital platforms to improve commercial performance, efficient use of data analysis and measurable success through the use of digital space.
National companies including Credit Union Australia, Commonwealth Bank, Sydney Opera House, Defence Force Recruiting and Australian Bureau of Statistics were the other competitors in the category.
With the B2B segment moving to the online environment, marketing efforts need to be optimised and directed to all types of devices such as smartphones, tablets and laptops. By utilising a digital strategy featuring around core industry metrics and trends, Signet has been able to adapt key learning opportunities from the AMI and related institutes to embed and grow their organic rankings on major search engines while also ensuring their online marketing remains customer-centric.
According to Signet’s Digital Marketing Executive Damien Sharma, the company looks forward to further developing their strategy from the information gathered at this year’s conference and remain competitive with the latest digital marketing tactics in the year ahead.
Signet wishes to congratulate the winner, Sydney Opera House and the other competitors for their excellent campaign and strategies.
Signet's range of health and medical products includes gloves, hand care, underpads, nebulisers, bandages, medical masks, needles, wound care and medical instruments.