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Four steps on how to get the most out of the Online Retailer trade show

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Signet is attending the Online Retailer trade show for the second year running to showcase their latest products and technology. 

A major event in Australia for mobile, social and internet retailing, the Online Retailer show attracts some of the world’s biggest brands and best thought leaders. 

Having done the required research, Signet seeks to share its expertise on how to get the most out of attending the Online Retailer event (or any other trade show).

Step 1: Plan Ahead

It is useful for the company to do a little research and planning to see who is going to be at Online Retailer, what they are exhibiting and how this is relevant to them. One may attend a trade show for several reasons including meeting new suppliers, checking out the competition, getting a feel for industry trends, networking and attending seminars among others. Correct planning can help the company representative map out their day, meet the right people and register for seminars. 

Step 2: Come Prepared. 

It is always a good idea to stock up on business cards before a trade show, and also carry a notepad and pen (or tablet device for those who are more techno-savvy). Having an idea of available inventory if one hopes to place an order with a vendor or having sufficient copies of the catalogue to attract new clients will ensure the company representative is prepared for any outcome. 

Step 3: Seek Opportunities. 

Opportunities for different participants may vary from registering for multiple seminars for education and development purposes, to networking with different company representatives to make valuable business connections. Signet recommends engaging with as many company stands as possible to maximise opportunity scope as well as access to information.

Step 4: Follow Up. 

Following up on leads and contact details is an important post-show activity, providing an opportunity to contact sales prospects or clients or pass on any relevant information to colleagues or different departments. 

Handy hints 

Be prepared to take advantage of any discounts or special offers that exhibitors are offering only at Online Retailer.

Swap contact information with every person one speaks to – one never knows which contacts might be handy after the show.

Make the most of free educational opportunities; trade shows such as Online Retailer are a great place to discover new industry trends and practices.

Avoid solidly booking the day with seminars and meetings as there might be missed opportunities or stands that couldn’t be visited due to lack of time.

Request for any samples, catalogues or information to be mailed to oneself to avoid carrying them around all day.

Signet will be exhibiting their packaging, safety and cleaning supplies on Stand 8014 at the Online Retailer trade show on 20th - 21st August, 2013.

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