The new Cryovac V-shape shrink bags have been specifically designed for raw ham and are delivering significant benefits to Tanara Giancarlo’s internationally popular Parma ham, extending the product’s shelf life by two months from four to six months. The company has also gained from effective protection to the contents during and after transportation, while the bag’s printability acts as a practical signature for the brand’s identity and associated quality.
Tanara Giancarlo is now supplying leading retail chains in Italy as well as Kaufhof and Karstadt in Germany with the newly presented ham packed in Sealed Air Cryovac shrink bags. The popular Parma ham in the new packaging will be rolled out across Europe in the coming months.
Tanara Giancarlo’s brief for the Sealed Air Cryovac development team was to find a high-performance packaging solution that did not compromise in any way on the presentation of the company’s proudly traditional Parma ham.
Paolo Tanara, President of Tanara Giancarlo attributes the success of the solution largely to the long-standing relationship that already existed between the two companies. He explains that the new packaging enhances the presentation of their product, giving it vital customer appeal.
Mr Tanara thanks Cryovac for helping the company keep up to date with innovations in the packaging sector.
Key benefits of Sealed Air Cryovac shrink bags for Tanara Giancarlo:
- High strength increases resistance to abuse or other damage during transit and also prevents vacuum leakage
- Shrink-performance leads to a ‘second skin’ tight fit
- Maximum visual appeal comparable to that of the raw product with the differentiating advantage of optimal hygiene
- High oxygen barrier contributes to impressive shelf-life of six months