Global semiconductors specialist, ST Microelectronics
has acquired the intellectual property and hired most of the staff of the Israeli start-up bTendo, taking an important step forward in its positioning in the emerging video-sharing market for smartphones and other portable consumer devices.
The joint development effort between the two companies was aimed at combining bTendo’s innovative Scanning Laser Projection engine with ST’s leading MEMS expertise, video processing know-how and semiconductor process technology to produce evaluation samples ideally suited for integration into next-generation smartphones, digital cameras and laptops.
The Scanning Laser Projection engine produces a focus-free high-resolution output that will allow users to display their video, pictures and presentations virtually anywhere. The bTendo solution offers an extremely small footprint along with superior efficiency to meet tough mobile design requirements.
Benedetto Vigna, Executive Vice President and General Manager of ST’s Analog, MEMS and Sensors Group explains that combining ST’s IP and technical expertise with bTendo’s Scanning Laser Projection engine is enabling them to meet the demands of the emerging market of embedded projectors in next-generation portable consumer devices while preparing to simultaneously open up new markets.
Underscoring ST’s efforts in this area, Pacific Media Associates, a leading projector-market research firm forecasts the market for pico-projectors to expand to 58 million units in 2015, up from about 3 million units shipped in 201.
ST’s acquisition of bTendo’s IP and expertise leverages the strong progress of the companies’ existing joint development efforts and positions ST to fully benefit from this significant market growth.