Leading semiconductor solutions specialist ST Microelectronics will collaborate with ST-Ericsson, a world leader in wireless platforms and semiconductors on the VENTURI (immersiVe ENhancemenT of User-woRld Interactions) European scientific project dedicated to mobile augmented reality.
Augmented reality (AR) weaves real-world images with computer-generated digital images, text and graphics, enhancing what people see, hear, feel and smell.
Examples of mobile augmented reality include sitting in front of a tablet or next-generation smartphone and virtually trying on different shirts from a favourite store, or walking by a storefront on a street and being able to see what’s inside without actually entering it.
The innovative technology behind AR enhances a user’s perception of the real world, allowing their senses to perceive new opportunities that were unimaginable in the past, and will improve their everyday experience.
Backed by Framework 7 European Commission research funding, the three-year VENTURI project will develop and deliver a variety of solutions such as algorithms, software architectures and pilot use-cases to enable developers to produce highly-engaging mobile AR apps for next-generation platforms.
The eight companies who make up the VENTURI project will work together to optimise hardware and software that will ultimately offer consumers an immersive, high-definition mobile AR experience.
VENTURI apps will be developed using ST-Ericsson’s latest smartphone platforms and will be optimised to take advantage of the power of next-generation hardware and software.
The research groups will port mobile AR technologies, such as visual recognition and tracking algorithms onto ST-Ericsson platforms and test them with users in several real-life scenarios.
Björn Ekelund, head of ecosystems and research at ST-Ericsson explains that VENTURI is yet another example of how ST-Ericsson is working hand-in-hand with world-leading companies and research institutions to ensure that their smartphone and tablet platforms support the cutting-edge in mobile services and applications.
According to Viviana D’Alto, director of computer vision research platform, advanced system technology group at STMicroelectronics, augmented reality applications require several advanced technologies to converge in order to deliver their full potential in fields such as leisure, gaming, education, and in medical applications aimed at improving the quality of life for all people, especially those with sensory impairments.
Collaborating with the project’s partners to facilitate device convergence, STMicroelectronics will leverage its image- and video-processing expertise, along with its unique software and hardware integration skills to provide new and exciting ways to interact with portable devices, while addressing energy-management constraints.