Siemens PLM Software see social media as a platform to share their expertise and experience with customer groups, their technology community network in an efficient, open and dynamic manner along side with their ongoing mainstream media outreaches.
Globally, Siemens PLM Software has generated a strong presence and following via their own Twitter page, YouTube channel, corporate blog, Facebook page and Flickr account.
Statistic shows that Siemens PLM Software’s case studies, latest technology demos, Siemens PLM Software’s leadership with industry solutions and high profile events have attracted ten thousands of followers from video sites (such as YouTube), BBS forum, social networking (such as LinkedIN) in the past two years.
YouTube reports over 109,000 views on Siemens PLM Software’s posted videos since Nov, 2008, out of which 35-54 is the most active age group following their product and solution videos.
In Asia-Pacific, Siemens PLM Software’s social media efforts is paid off by the strong support from executive customers, partners and social communities from China, Korea, Japan, India, Singapore, Australia etc.
Other than executive videos, they are also focusing on blogger relations, sharing of video case studies and participating in product lifecycle management PLM forums. The social media landscape in Asia Pacific for the PLM industry is still growing and as leading global provider of product lifecycle management software, they believe in building a consistent and growing presence in the social media space. At the same time, with their depth of knowledge in PLM, they wish to cultivate more interest in this field and educate through social media.