Home > Wide-format inkjet printer providers, Roland DG Australia and Jim Beam Racing form new partnership

Wide-format inkjet printer providers, Roland DG Australia and Jim Beam Racing form new partnership

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article image Wide-format inkjet printer providers, Roland DG Australia and Jim Beam Racing form new partnership

Roland DG Australia , a leading worldwide provider of wide-format inkjet printers and Print&Cut devices, and V8 Supercar team Jim Beam Racing, today announced a new sponsorship deal for the 2010 Australian V8 Supercar Championship season.

The deal will see Roland DG support the Jim Beam Racing (JBR) team and provide ongoing technical support for the teams signage needs, using Roland DG's state of the art vinyl cutting and digital print technologies.

The deal offers Roland DG an array of marketing opportunities to further raise awareness and promote the Roland DG brand within the Australian Motorsport industry and the general public. Specifically, the 2 JBR cars have a considerable amount of red and gold decaling requirements which can be delivered with Roland's new Metallic ink, demonstrating the type of specialised solutions that can be delivered using Roland products.

"Jim Beam Racing has a dynamic presence in the racing world with a strong supportive management team behind them. Roland DG will continue to promote the use of vehicle wraps and specialised print solutions through this sponsorship" says John Wall, Roland DG Sales & Marketing Manager. "We look forward to working with the Jim Beam Racing team this year and we hope to see the team continue their strong performance on the track".

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