Roland DG has announced today the company's support for "ECOCAMP in Australia 2009", a major public service campaign and automotive tour across Australia to raise awareness for environmental issues throughout the continent.
Founded by Team ACP, a Japanese racing team and former Paris-Dakar Rally champions, "ECOCAMP in Australia 2009" follows more than 10 years of similar "eco tours" held by the team around the globe. Every tour is planned carefully to make sure that Team ACP are able to visit unique "eco-projects," connect with eco-conscious citizens and organizations, help raise awareness for their causes, and educate communities worldwide about the Earth's environmental needs. Past "eco tours" have taken place in Europe, Asia, Africa and North and South America, covering more than 50,000 km (31,068 miles) total.
For "ECOCAMP in Australia 2009," Team ACP is travelling in a new hybrid Toyota Prius sporting decals printed using Roland's professional-grade SOLJET PRO III XC-540 wide-format inkjet printer/cutter. The XC-540 is engineered to print high quality images and automatically contour cut them for high-impact results.
Team ACP's goal in Australia is to raise the public's environmental consciousness by reporting on the current environmental changes shaking the continent. Australia has in recent years been suffering extensively from abnormal weather patterns, like droughts, that have seriously impacted its environment.
The journey started in Sydney on July 30th, with Team ACP travelling to Melbourne, Perth and Alice Springs. Team ACP is camping in Australia's great outdoors, visiting the sites where environmental change is taking place. The "eco tour" will take them approximately 12,000 kilometres (7,456 miles) across the Australian continent. They return to Sydney on August 30th.
"We applaud Team ACP's efforts and continue to support their mission by providing the vehicle graphics and decals they need to promote the tour," said K. Takeda, Roland DG corporate communications manager. "We consider it one of our major business goals to support eco-initiatives and also to meet today's environmental challenges by reducing the environmental impact of our newly-expanded Miyakoda production plant."
Roland remains committed to meeting the International Energy Star Program's energy efficiency standards for electronics and focuses on developing products that meet its own environmental impact standards.