In his new role, which beganin January 2011, McRoberts will focus on the initiation and development of new projects, products and business by promoting the complete portfolio of Rockwell Automation Australia. This appointment provides a valuable resource for servicing the customer’s immediate needs with existing Rockwell Automation products and development of new products and services.
Based in Melbourne and with more than 22 years of Rockwell Automation experience gained in Europe, Asia and North America, McRoberts is keen to apply his experiences and knowledge to his new role for the South Pacific region.
“The Rockwell Automation community has a diverse range of skills and knowledge that we can call on globally to help develop solutions to suit individual customer requirements,” says McRoberts of the benefits of having a global network.
Rockwell Automation is a large global company dedicated to industrial automation and information. Development of new products and solutions to meet the customer needs is a primary responsibility and challenge for McRoberts and his team.
“We’re developing new ranges of products out of Singapore, one of which will be the MicroLogix controllers. These controllers will be tailored for waste water solutions in Australia,” he says.
“This is one example of how Rockwell Automation continues to develop products to suit their customer’s needs. It is also applicable to gas detection in coal seam applications,” he adds.
In his new role McRoberts would like to see an increased presence of Rockwell Automation in the OEM iindustry in the South Pacific. This business generation will be a major undertaking for the under-developed OEM market in Australia and New Zealand.
“We have a team of technical consultants, engineers and project managers to help bring together the needs of OEM companies and the end user.” McRoberts says.
With an extensive background in electronics and manufacturing, McRoberts has made significant contributions to Rockwell Automation over the years in his various roles.
His superior product knowledge combined with his global experience will enable him and his team to meet their goals and accelerate growth and value for Rockwell Automation in the South Pacific region.