Home > Rockwell Automation appoints business development manager for process solutions

Rockwell Automation appoints business development manager for process solutions

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article image Andrew Sia

A leading industrial automation group, Rockwell Automation, has appointed Andrew Sia as business development manager for process solutions in the Asia Pacific region.

Sia, with an extensive background in distributed control systems, brings 12 years cross-industry experience to the growing process solutions group.

Sia is responsible for process solutions business across Australia and New Zealand. This newly created position serves as a focal point for Rockwell Automation’s local process control activities.

It complements similar appointments in China and India, reflecting Rockwell Automation’s strong and expanding presence in the process control sector.

“In a manufacturing environment where speed of production and decision making are becoming more critical, Rockwell Automation’s process control technology delivers the ideal solution,” said Sia.

“At the heart is the Logix control platform, a multi-disciplinary platform combining powerful process control with discrete, motion, safety and drive control functionality. This means traditional process-based industries, such as mining and minerals, petro-chemical, and water/wastewater can now achieve all their automation needs using a single platform.”

Logix is a key element of Rockwell Automation’s Integrated Architecture strategy, which also includes the FactoryTalk integrated production and performance suite.

Integrated Architecture enables total information integration across the enterprise, allowing seamless connectivity of both process and discrete data, from the plant floor to enterprise level.

Sia emphasised the business benefits of this approach. “These days, decision makers require a solid business case to support plant capital expenditure. The technical solution remains important, of course, but the business imperatives must be there,” he said.

“My role is to understand the business requirements and provide appropriate assistance. I look forward to working in this manner with our clients across the region, and building partnerships that foster mutual success.”

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