Robatech Australia, a gluing technology company, is a Swiss-owned subsidiary of Robatech AG, based in Muri, Switzerland. According to Robatech Australia, changing consumer trends towards “sexier” bottle shapes and labels is forcing the manufacturing industry to move away from traditional labelling technologies.
Mr. Charles Graham, the Managing Director, Robatech Australia, said that the trend towards unusual container shapes and attractive labels had meant equipment manufacturers such as Robatech Australia were becoming as addicted to fashion as the food and beverage companies, whose products they bottled.
“Bottling is as much about fashion as is the product itself. The look of the bottle and label can be the deciding factor for the consumer, particularly in a highly competitive market such as bottled water, where manufacturers fight tooth and nail to establish a point of difference,” Mr. Graham said.
"Until some few years ago, paper labels were usually stuck onto glass bottles with cold glue, but with the demands for more precision and flexibility in labelling, while still achieving maximum output, the industry is being forced to find more efficient and adaptable methods."
“Robatech has always prided itself in staying ahead of the game and we have developed a new hotmelt labelling system, which is more precise, more efficient and more cost-effective than the old coldglue technology.”
Mr. Graham added that Robatech Australia’s “right-round” labelling system was a precisely controlled, closed system glue application, which used a pressure sensitive technology. Robatech’s equipment used between 30 and 70 percent less glue than roller applications.
“The big advantage is that Robatech equipment can control the application of the adhesive with one primary tank while other systems require two,” Mr. Graham said.
“This means not only do our systems use less glue, but there is a lower initial investment for the end user and lower ongoing servicing costs.”
“One of the advantages of the closed system is that no contaminants can get into the glue and when production is shut down, say over a weekend, residual glue can stay in the system and be re-used once the plant is re-started,” Mr. Graham said.