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Reptechnic, SMR form ASIC design service

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Sydney-based Reptechnic and Perth’s SMR Electronics have formed Reptechnic Design, a new company providing ASIC development services to Australian and world customers.

The new company, to be based in Sydney, draws on the engineering capabilities of SMR Electronics and the marketing capabilities of Reptechnic to bring to market solid support for LSI Logic’s recently announced RapidChip platform ASIC technology. Reptechnic is the Australian distributor for LSI Logic’s ASIC products, and has provided LSI certified design centre services to Australian customers for over 10 years, according to Reptechnic Design managing director Daniel Anisimoff.

“While the new company is based in Sydney, we have a broader focus than on just the Australian industry,” Anisimoff told Electronics News. “We aim to take our capabilities [globally to] wherever we can achieve efficiencies of usage and design expertise.”

RapidChip is a family of devices based on LSI’s 0.18 and 0.11 micron geometries, which allow for significant cost and time savings in the ASIC development cycle. Design cycle times can be cut from 18 months to 6 months through a combination of a new design flow with the prebuilt capabilities of the RapidChip family. (See EDN Australia Sep 03 page 16).

“The features of RapidChip allow us to now bring ASIC developments to market areas such as military and medical focused organisations which have previously considered the entry costs of ASIC development to be prohibitive,” Anisimoff continues. “We can provide complete ‘concept to silicon’ services, [and] believe this creates a more competitive position for companies wanting to move Australian innovation to the world market,” technical director Mike Reynolds adds.

Anisimoff says that while the new company will be staffed with existing employees, it is anticipated that new opportunities will be created “as the ASIC market recovers based on the RapidChip platform”.

With offices in Perth and Brisbane, SMR Electronics is an independent design service provider with a 10 year history of successful ASIC developments. In 2001 SMR won the IEAust Sir William Hudson Award for Engineering Excellence for a project involving the development of two ASICs with LSI Logic and Reptechnic.

LSI Asia Pacific’s sales VP Dave Long has welcomed the further strengthening of LSI Logic’s presence in the Australian market. “This new alliance between Reptechnic and SMR forming Reptechnic Design comes at a very appropriate time. As LSI Logic begins to expand the RapidChip offering to the Asia Pacific market, we envisage the potential for significant growth and expansion in this segment.”

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