With NMW 2010 now successfully concluded, Reed Exhibitions has announced that NMW 2011 – co-located with Austech and for the first time including Ausplas – will be held on May 24 to 27, 2011 at the Melbourne Convention and Exhibition Centre.
More than 40 percent of NMW 2011’s floorspace has already been allocated on the back of strong results for NMW 2010.
This year’s National Manufacturing Week attracted some 10,000 visitors, and most importantly, drew a high calibre of visitors.
There was almost equal representation from business owners and on the shop floor more than 20% of attendees were directors/ CEOs or equivalent, and a similar number were tradespeople, supervisors/ leading hands/ factory floor managers or equivalent.
“Reed Exhibitions would like to thank visitors, sponsors and supporters for making NMW 2010 an exciting and successful event,” says Paul Baker, NMW 2010 Exhibition Manager.
Baker comments that the ‘cautiously confident’ tone of NMW 2010 translated to solid leads for many exhibitors.
SYSPRO’s GM - Asia Pacific, Shaun Butler (who is among the exhibitors already booked for NMW 2011) describes NMW 2010 as “very successful” in helping SYSPRO connect with existing and new customers.
“We get great leads here – and it’s not so much the number but the quality. What’s great about this show is that it is national – I had solid interest from customers in Perth, Adelaide and Queensland.
“The leads we get from the event usually turn into business, so there’s a measurable ROI. If you’re in this space, you’re crazy not to be at NMW. We wouldn’t miss it,” Butler said.
Jove Australia’s Steve Sidway adds that NMW 2010 is the first iteration of the show he had attended.
“Usually we rely on word of mouth, but decided to do some proactive marketing and chose NMW. We had a very positive show with as many as 50 leads in one day. Going on our history that each lead turns into three sales, this is a successful outcome.
“The best thing about NMW is that it allows me access to markets I would not normally reach,” Sidway says.
Paul Baker adds that an improving global economy should contribute to even stronger outcomes for NMW 2011.
“Economic forecasts suggest that Australia’s economic growth will increase to around 4% in 2011, as improving external conditions stoke business investment and demand for Australian exports,” Baker says.
“This is good news for Australia’s manufacturing sector – and against this backdrop, Reed Exhibitions is working to help exhibitors drive a stronger ROI from their investment in NMW 2011.
“To begin with, the inclusion of Ausplas, Australia’s international plastics exhibition will support the quality and quantity of visitors.
“Additionally, we have included a 10% ‘early bird’ discount for exhibitors to take advantage of, if they book before 31 August 2010.”