Home > IICA and Reed Exhibitions sign two-year agreement for ICEX

IICA and Reed Exhibitions sign two-year agreement for ICEX

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The Institute of Instrumentation, Control and Automation Australia (IICA) and Reed Exhibitions have signed a two-year agreement for ICEX, the exhibition section of IICA, to again be part of National Manufacturing Week for the next two years.

ICEX will be an integral component of what is set to be an enlarged National Manufacturing Week 2008 to be held in Sydney next year from May 27-30 – as well as NMW 2009 to be held in Melbourne.

The agreement between IICA and Reed Exhibitions includes a range of new initiatives planned to maximise the content of the ICEX pavilion and to increase the value of participating in NMW for buyers and suppliers of process, instrumentation, control equipment and services.

In addition, Reed Exhibitions’ recent acquisition of the Manufacturing Technology In Focus (MTIF) exhibition means that from now on, there will only be a single national manufacturing event in Australia each year.

Continuing ICEX’s positioning as an integral part of Australia’s only national manufacturing-related show provides on-going opportunities for IICA member companies to promote their products and services to a wide audience, said IICA Federal Secretary Maruta Rodan.

“Our experience and the results our members have achieved over the past few years have shown that NMW is an excellent vehicle for members to exhibit at,” she said.

“For that reason we have decided it is essential that IICA be an integral part of NMW through ICEX and therefore we have extended our agreement.

“The distinct identity that NMW provides ICEX within the larger exhibition means that instrumentation, control and automation products suppliers are grouped together ensuring visitors can easily find these products within a compact footprint.”

“In the run up to NMW 2008, we will also be announcing a range of new initiatives to further grow and develop the profile of ICEX within NMW,” said Rodan.

NMW 2008, incorporating ICEX, will be held at the Sydney Exhibition & Convention Centre, Darling Harbour from Tuesday May 27 to Friday May 30. It is organised by Reed Exhibitions, the leading industrial exhibitions company in Australia.

John Gorton, Reed Exhibitions’ director – industrial events, said that ICEX was a key element of NMW, which itself has now taken on a major role within Australia’s manufacturing sector.

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