Leading South Australian manufacturer of high-end components, Redarc Electronics was named as the 2014 Telstra Australian Business of the Year.
The Redarc story began in 1997 when current owners Anthony and Michelle Kittel took over a small struggling electronics business, and immediately introduced a culture of innovation and skills training, transforming it into an Australian owned and operated diversified manufacturer of electronic accessories and power sources.
Redarc’s battery charging, portable solar, electronic safety and voltage converter products meet the needs of local as well as international customers ranging from 4WD enthusiasts and caravan owners to the bus, rail, trucking, mining and emergency vehicle industries.
According to Redarc’s chief executive Anthony Kittel, the company has always invested a minimum of 15 per cent of sales revenue back into research and has about 25 per cent of the employees working in R&D and innovation, two strategies that are primarily responsible for their success in the market.
Mr Kittel and his team were recognised by the Telstra Awards judges for having a huge pipeline of ideas that were turned into a stream of product development to drive Redarc’s growth. The judges described Redarc as a financial success with impressive durability and robustness, high future potential and significant investment in staff training and product development.
Also the winner of the Medium Business Award at the 2014 Telstra Australian Business Awards ceremony in Melbourne, Redarc has a distribution arm in France, sells its battery management products into countries from Iceland to Spain and has medium term plans to design and manufacture in the US.
Will Irving, Group Managing Director of Telstra Business and Telstra Business Awards Ambassador, described the 2014 national winners as trail-blazers who excelled in their ability to be brilliantly different and change industries by either creating new businesses or thinking about old business models in new ways.
Mr Irving said Redarc was a high growth, high quality manufacturer focussed on innovation, deep customer understanding, targeted marketing and investment in new capability.