Home > West Marine selects RedPrairie’s retail execution management application

West Marine selects RedPrairie’s retail execution management application

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RedPrairie,  a consumer driven optimisation company, announced that West Marine, a retailer of boating supplies and accessories, with more than 375 stores and 4,800 employees, has selected RedPrairie’s retail execution management application.

RedPrairie execution management is high performance, web-based software that dramatically improves retailers’ ability to design, execute and monitor processes and programs that are executed in stores.

RedPrairie execution management gives retailers a single, chain-wide window to all aspects of store operations, including marketing, merchandising and promotions, allowing the retailer to execute more effectively on corporate initiatives.

“Leading retailers such as West Marine are implementing RedPrairie Execution Management because the application solves real retail pain points and delivers rapid ROI,” said Kim Eaton, President RedPrairie Retail Productivity Division.

“By streamlining their operations through successful store-level execution, retailers can address a wide spectrum of task related issues and position themselves for the eventual full integration of workforce management.”

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