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RedPrairie Execution Management application bridge information gap at The Carphone Warehouse

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The Carphone Warehouse have rolled out an Execution Management application from RedPrairie to their UK stores, to bridge the information gap between head office and stores.

The Execution Management solution enables The Carphone Warehouse to gain visibility into key trading data and processes in all their stores, including marketing, merchandising and promotions. The project has been named ‘Customer First Companion’, by The Carphone Warehouse, which is driven from an internal branch manager training programme– ‘Customer First’.

The implementation of RedPrairie Execution Management solution has resulted in positive feedback from store managers. The Carphone Warehouse use e-mail for internal communication, and wanted to use the ‘Customer First Companion’ project as a supportive tool designed to drive process improvement in their support centre.

The feedback that branch managers give through the system provides evidence of where The Carphone Warehouse need to improve. The system also aids efficiency through forward planning and workload management, which encourages pro-active rather than reactive behavior, and delivers clearer accountability to both support centre and stores. This solution avoids duplication, helps to prioritise actions, and puts all tasks in one place.

Further benefits of the rollout have included the confirmation of task completion, so that retail management can get a view of the operational performance of stores. Stores are now able to manage their time effectively, as they can better plan procedural time.

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