RedPrairie has announced that The Carphone Warehouse is implementing RedPrairie’s Execution Management application to gain a single, chain-wide window into all aspects of store operations including marketing, merchandising and promotions.
The mobile phone and services retailer operates 2400 stores under The Carphone Warehouse banner in the UK, The Phone House in European markets and in the US market with partner Best Buy.
Carphone Warehouse has already utilised RedPrairie’s Warehouse Management (WMS) system.
RedPrairie’s Execution Management will help The Carphone Warehouse improve visibility into store level compliance, streamline communication and gain strong financial benefit through:
- Reducing unnecessary headquarter to store communications
- Increasing vendor marketing sponsorship through better in store compliance
- Increasing management visibility into store level activities for improved accountability
- Delivering just-in-time store associate training for improved product knowledge
- Automated planning, scheduling and execution of complex projects across the chain
“The Carphone Warehouse is focused on delivering an excellent customer experience across our brands,” said Anthony Catterson, managing director UK Retail.
“During a rigorous trial, RedPrairie’s solution improved our efficiencies by helping us be more streamlined and consistent with our communication between headquarters and the stores. With better prioritisation of store projects, our stores can better deliver on our value proposition to the customer and to our bottom line.”
“The Carphone Warehouse chose the on-demand hosted option of RedPrairie’s Execution Management solution. The hosted option will accelerate their implementation from months to weeks at reduced capital expense to their IT department,” said Noel Goggin, Vice President and General Manager, Execution Management, for RedPrairie.
RedPrairie’s Execution Management application is high performance, web-based software that dramatically improves retailers’ ability to design, execute, and monitor processes and programs that are executed in stores.