The dedicated office has been set up largely due to demand from this market for more direct contact with the source. Until now, distributors have acted as a main distribution base for ReCoila by stocking basic equipment for general use; this set-up will continue to service the NZ market with traditional stocks of ReCoila hose reels.
Additionally, to meet the needs of the upper end of the market that requires more complex hose reels and solutions, New Zealand distributors can buy direct from ReCoila rather than through any reseller.
Managing Director of ReCoila, Mr Michael Pawson believes the new set-up in NZ helps deliver faster and more comprehensive service to customers.
Mr Pawson explains that the set-up properly caters to a two-tiered customer base that now relies more heavily on direct contact with its supply chain and ensures nobody treads on the other’s toes.
While ReCoila Reels’ distributors are their traditional resellers in NZ for the simple lines of stock, the end user who needs more complicated or tech-heavy solutions is better facilitated through ReCoila direct than through distributors.
ReCoila operates a dedicated permanent office in Auckland with technical representatives available for all types of needs. The company caters to diverse industries such as food processing, white goods, agriculture and dairy.
ReCoila’s presence in New Zealand ensures fast local shipping, direct dealing with the manufacturer and less expensive parts supplied right across the board.