There is a quiet revolution going on in marketing, is anyone valuing from it or getting left behind?
It might have taken far too many years to happen, but at last, control of business websites is moving away from the IT department and into the hands of the marketing team.
Toni Fitzgerald, CEO of national web development company, Purpose , says that every website should be designed with one primary objective such as its purpose should be to have that website pay for itself with new business in a short period of time.
One’s website should be seen as a marketing and business growth tool, an opportunity, not an overhead.
Purpose, a company that specialises in business website projects is also a web development company to be run by a team of marketing and business growth executives and not technical people.
Thus, its key focus when building or modifying one’s website, is always how it is going to use it to increase one’s business and to do this, the customer’s website just does not need to be expensive.
Toni will show how one can use seriously inexpensive marketing techniques to improve the effectiveness of their websites, how they can grow the pool of prospects and customers turning them into ongoing relationships that increase business.
She promises that the seminar will be filled with practical, take it back to work and do it now strategies and ideas, this will be about proven-to-work actions, not a lot of theory.
When it comes to marketing in this new age, there are two types of companies, brave and soon to be dead says Toni, as she believes in the four P’s (product, price, place and promotion), are being replaced by what she terms, the four R’s.
Toni will show us a number of case stories where Purpose clients have made the cost of their website back in just weeks, or where they have increased the visitors to the website by over 10 times and all for no extra spend.
She has been recognised as one of Australia’s e-marketing strategists, by a number of publications she has been asked to write for and by being invited to America to address a national business convention and has been a senior Judge of the Australian Financial Review Internet Awards.