Pronto Software has secured a footprint into the lucrative Canadian ERP market after announcing a value-added reseller partnership with Business Solutions Alliance, Inc. (BSA).
BSA is a leading ERP consulting services firm based in Toronto.
It has more than 100 customers and has specialist expertise in the manufacturing sector throughout Canada and USA.
The partnership forms part of Pronto Software’s international expansion plans and is already returning dividends having secured its first major customer, Paintearth Energy Services, a leading manufacturer of production equipment and wholesaler of subsurface tools for the oil and gas industry.
David Jackman, Managing Director of Pronto Software, said Canada presents significant market opportunities and is a strategic region for Pronto with similar market drivers to Australia.
“As part of our global growth strategy, we were looking to develop long term partnerships with vendors that had proven ability to implement integrated software solutions, with domain knowledge in an area of functionality that PRONTO-Xi could support.
“BSA is a dynamic, growing company that provides an excellent fit with Pronto Software in terms of its target market and customer base for our solution, as well as its customer-focused corporate culture.
“In partnering with BSA we see tremendous opportunities to replicate our Australian success in the Canadian manufacturing sector given BSA’s strong market presence and understanding of business requirements in this industry.
BSA’s president, Marc Harris, mirrors Jackman’s sentiment. “BSA was in search of an integrated fit with a partner who could offer a strong solution while aligning with our company values. It became obvious very early on that Pronto Software’s culture was very compatible with our own – which is the number one ingredient to a good partnership. Like us they pride themselves on their strong customer relationships, their integrity and they always get the job done.”
Harris senses the need in Canada for a broad-based ERP system that has a focused development team to meet the needs of Canadian industry. “The breadth and depth of PRONTO-Xi will not only enable us to further grow market share in our core manufacturing base but penetrate other market segments with distribution, services and retail requirements.
“Pronto Software sits beautifully with our market on so many levels. It’s an ideal fit strategically, culturally and of course the strength of the product is already generating a lot of interest from both existing and prospective customers. It’s a breath of fresh air and we’re very confident we can really differentiate ourselves in a marketplace that has a decreasing number of very large players.
“The Paintearth partnership is right in line with the size of companies we are targeting. It is mid market growth companies that will benefit most by the depth and breath of the PRONTO-Xi solution. We are confident that we will see more companies the size of Paintearth come on board over the next 12 months.”
Don Parsons, Project Manager of Paintearth Energy Services, said Pronto’s extensive product and service history outside of North America and BSA’s reputation throughout this region was a winning combination.
“Both BSA and Pronto Software brought a serious commitment and effort to tailor a solution to meet our advanced manufacturing requirements. We’ve set aggressive growth, productivity and profitability targets, which requires more than a simple customer-vendor relationship but a long term partnership to take the company into the future.”
Harris concluded: “This partnership with Pronto Software has changed the game for us and we’re looking forward to really shaking up the Canadian ERP market.”