Pronto Software has signed a deal with Australia’s fastest growing toy distributor, Moose Enterprise, to implement PRONTO-Xi to fully integrate Moose’s expanding domestic and international operations.
Moose is a leading Australian toy company that designs and markets a range of toy and lifestyle products. Moose Enterprise experienced 120% revenue growth over the last 12 months on the back of winning a swag of awards at the 2007 Australian Toy Association Awards, including Toy of The Year.
Moose Enterprise’s award winning brands include Bindeez, Battleground, Skanmaster, Egg Flips, Pawphans and Mighty Beanz.
Moose Enterprise supplies major domestic retailers such as Myer, David Jones, Target, Kmart, Safeway and Woolworths, and specialty stores including Toys ‘R’ Us and Toy Kingdom. Moose Enterprise also exports 70% of its product range to more than 45 countries, underpinning significant growth.
Moose Enterprise Chief Financial Officer, Stephen O’Neill, said the business needed an end-to-end solution to consolidate its financial information and business processes to enable Moose to manage its growth and achieve greater visibility and operational efficiencies.
“We chose PRONTO-Xi because it is a comprehensive solution that delivers the scale, functionality and robustness that we need.
It will fully replace our ACCPAC accounting system, numerous spreadsheets and ad hoc databases in a phased rollout through our Australian, China and Hong Kong operations,” O’Neill said.
Pronto Software’s Managing Director, David Jackman, said, “We are proud to have been selected by such a dynamic Australian company that is making waves both domestically and internationally.
Our track record in the toy industry, combined with the scalability and functionality of PRONTO-Xi will fully support Moose’s strong growth trajectory.”
Moose will utilise a range of PRONTO-Xi modules including Financials, Supply Chain, Project Costing, EDI, CRM, Payroll, Analytics and Warehousing.
The Financial and EDI modules are currently being rolled out in Melbourne, with Hong Kong and China scheduled to go live in late October. PRONTO-Xi’s Analytics module will be implemented early in 2008.
Once the implementation is complete, O’Neill expects to not only halve the time it takes to produce a set of consolidated group accounts, but dramatically improve fiscal visibility and management.
“We will be able to get a much more accurate ‘big picture’ view of costs as well as more streamlined quoting which will improve our quarterly forecasting and cash flow.
“The Alert Intelligence feature will also help improve our business agility and mitigate business risks, which is critical for a growing business such as ours.
“Importantly for us, PRONTO-Xi’s in-built EDI integration supports the electronic trading compliance mandates of our major customers such as Coles and Big W. Currently it takes about half a day to key in orders, so we anticipate major efficiencies using PRONTO-Xi to automate this.”
O’Neill highlighted Pronto Software’s local customer service as key factor in their purchase decision. “The Pronto team clearly demonstrated that they understand our specific market and industry requirements.
We also wanted to deal directly with a supplier that makes and supports its own software, instead of dealing with a third party where support is not always guaranteed.
“The Pronto team has already proven the benefit of this, as they’ve gone beyond the call of duty to ensure we’re on track with what is an aggressive rollout and a major change project for our business,” O’Neill said.