Leading Australian IT software and services company, Pronto Software has implemented a major rebranding exercise as it continues to expand in a range of local and international sectors.
Developed by branding agency Interbrand, the new brand concept delivers messages focussing on the 30-year-old company’s evolution and growth in Australia and overseas.
Managing Director of Pronto Software, David Jackman explains that the rebrand marks a fresh way for the company to distinguish itself in the IT space in Australian and overseas markets. He adds the new branding reflects the company’s effort to produce something unique and different that would challenge the relative conformity of the entire ERP and BI space.
According to Paul Goepfert, Marketing Manager at Pronto Software, the rebrand also incorporates the organisation’s approach to innovation, business evolution and plans for the future.
General Manager at Interbrand Melbourne, Andy Wright worked closely with Pronto Software during the rebrand.
He explains that the brand strategy and creative process began with getting to the heart of what made Pronto different, especially in their focus on customers, which was reflected in the solutions adapted specifically to the latter’s needs.
Pronto Software builds Enterprise Resource Planning (ERP) and Business Intelligence (BI) solutions that help organisations manage business information. The company caters to the needs of a wide range of sectors including retail, manufacturing, resources and logistics.