Profibus International Chairman Karsten Schneider has been confirmed as the inaugural keynote speaker at a series of business luncheons to be organised by Profibus Association of Australia and PACE magazine.
Profibus and Profinet International (PI) is a worldwide automation community comprising of vendors, developers, system integrators and end-users that support and promote the world-leading fieldbus technology.
Given that Europe is generally acknowledged to be several years ahead of trends in Australia, primarily because the majority of product and Profibus equipment manufacturers originate there, Schneider is better positioned to comment on the current state of health of industrial automation in Europe and other major industrialised economies around the world.
Schneider believes his election as PI Chairman comes at a particularly interesting time for the industry, observing that while most major economies managed to survive the GFC and bounce back, the global recession that followed has had a noticeable impact on developments in new technology and innovation within automation.
In Schneider’s opinion, globalisation is further challenging existing business models and forcing change that will meet the demands of powerhouse Asian economies such as India and China.
Schneider adds that business productivity and profitability are driven by innovative automation processes. Companies will need to rely heavily on industrial automation to be able to adapt and survive the emerging challenges ahead.