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Membership gains build momentum for PAA

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article image Technology Forum at the 2011 Profibus EXPO (Perth)
Profibus Association of Australia  saw a 30% jump in membership last year, reflecting a strong vote of confidence in the organisation and the role it plays in supporting process industries across the country.

According to PAA Chairman Rafael Keonig, Profibus is a clear market leader in the world of process automation, and is fast becoming the fieldbus technology of choice for the water and mining industries. He adds that their close working association with the two growth industries presents the organisation with a unique set of challenges, which they are more than prepared to accept.

Profibus Australia is one of 27 regional groups around the world affiliated with the parent industry group, Profibus International (PI), considered one of the most proactive technical organisations of its kind in the world.

Profibus International’s latest membership benefits include a wide range of commercial and promotional incentives for vendors and end users. The benefits fall into a number of broad categories including local and global network of contacts, product promotion and sales, global marketing and promotion, and technical information and training.

Profibus Australia has always subscribed to the same aggressive marketing philosophy as its parent organisation, especially during the challenging period after the 2008 GFC. Koenig explains PAA never lost sight of the fact during this time that Australia was experiencing a once-in-a-lifetime resources boom fuelled by an unstoppable Asian demand for mineral resources. It was therefore incumbent on the PAA to continue organising training and technical exhibitions in Western Australia and Queensland where the demand and growth was at its greatest.

A highlight of PAA’s training calendar is the Certified Profibus Training course conducted twice a year by noted UK training identity, Andy Verwer.

Profibus Australia's annual one day Profibus Expo, which combines a technical exhibition and an educational forum is also well supported with last year's event attracting a large number of interested visitors from the water and mining industries.

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