Home > Electronic Shelf Labels (ESL) from Pricer Australia

Electronic Shelf Labels (ESL) from Pricer Australia

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article image Electronic Shelf Labels (ESL) from Pricer Australia

Pricer Australia develops and manufactures the Electronic Shelf Labels (ESL), designed to eliminate the need for manual shelf validation tasks.

The Pricer innovative shelf labels integrate DotMatrix labels with traditional segment based labels, providing true electronic price label solutions. Pricer DotMatrix Electronic Paper (ePaper) based labels display bitmaps, giving the user great flexibility.

Pricer’s proprietary infra-red shelf labels are able to change 200,000 price labels per hour, through a 2-way communication link that ensures there are no price discrepancies. This automated auditing eliminates the need for manual shelf validation tasks.

Pricer electronic shelf labels can display several pages of information, the first page showing the price of the product and the others shown at scheduled times, or on demand with an infra-red remote (IR-key).

The Pricer Server Software uses a client/server model, controlling and handling the total Pricer system and coordinating the different parts of the ESL system. Although the Pricer software is standardised, it can also be adapted to the requirements of specific customers, for example, to show campaign prices or two currencies on the label.

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