Home > Mark Critchley joins Power Equipment as new WA/NT industrial equipment manager

Mark Critchley joins Power Equipment as new WA/NT industrial equipment manager

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article image Mark Critchley

Highly respected industry specialist, Mark Critchley has been appointed to the position of WA/NT Industrial Equipment Manager at Power Equipment – Yanmar .

Power Equipment is the authorised Distributor of Yanmar and JCB diesel engines in Australia. 

Prior to joining the Power Equipment team, Mark enjoyed an extensive 14-year history in the WA market in a similar role with a competitive brand. 

Having coming up against Yanmar all the time in his previous employment, Mark knows the strength of the brand and its extremely solid reputation for quality and durability. He considers it a privilege to now be in the position to call on dealers, OEM customers and end users throughout WA representing Yanmar.

In his new role at Power Equipment, Mark Critchley will be responsible for both the Yanmar and JCB brands of diesel engines, which are typically sold to dealers and OEM customers who mostly build purpose designed and manufactured gen sets, pumps and lighting towers. 

Though the brand is established in WA, Mark believes there are still significant opportunities to enhance their market presence even further, especially since WA and the top part of the NT are mining dominated regions.

Mark will focus on growing their dealer network and develop new OEM opportunities. Key challenges for Mark come from the presence of established brands in the WA and NT markets as well as budget imports.

However, he considers the remoteness of the WA market as one of the strengths for Yanmar and JCB brands, which deliver the assurance of quality, durability and strong performance, and can be sent with utmost confidence to isolated regions. 

In addition to his work in the industrial markets, Mark Critchley will participate in various trade shows attended by Power Equipment such as the Darwin Field Days on the 28th and 29th of August.

Power Equipment is the exclusive and authorised Australian, New Zealand, Papua New Guinea and South Pacific Distributor of Yanmar marine and industrial diesel engines, JCB DieselMax, MASE diesel marine generators, Gori high quality folding sailboat propellers, PSS shaft seals and Electromaax products.

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