The importance of packaging is often underestimated when attempting to penetrate new markets or indeed, launch your new product, but understanding that your packaging choices will often influence the consumer’s decision to purchase means packaging is well worth considering.
Very often it is the quality or indeed the lack of quality of your packaging that can mean the difference between success and failure with your product launch. In the case of established Lavender products, a revamp of packaging to more stylish forms can be the entrée into the prestigious Department Stores for instance.
The packaging of essential oils in particular requires some extra thought about the type of packaging you use. Understanding the viscosity of the oil based products you produce will determine your product’s suitability to certain packaging materials. In most cases, glass packaging is the most tolerant of packaging.
Plasdene Glass-Pak, Australia’s premier importer and distributor of rigid packaging is a company that specialises in bottles, jars containers and closures in glass and plastic from all around the World. They have more than 3,500 line items, many of which are perfect for the Aromatherapy and Essential Oil markets.
In particular, Plasdene Glass-Pak has an extensive range of glass bottles incorporating dripolators. These bottles come in traditional amber brown or coloured blue.
With established Packaging Plaza Showrooms offering a vast product range with cash and carry facilities for large quantities through to shrink wrapped packs, Plasdene Glass-Pak’s experienced staff across the country have the necessary product knowledge and technical capability to assist you with your packaging choices.
Through our Business Development Unit based in our Sydney head office, Plasdene Glass-Pak also offer access to a virtual global network of non-stock products from our many international supply partners, and where quantities warrant, the capability to project manage the creation of your own bespoke container.
Plasdene Glass-Pak holds Quality Endorsement to ISO 9001:2000 and has done since 1994. As a long term supplier to the majority of blue chip Pharmaceutical companies in Australia, Plasdene have used regular audits from our clients within this industry as our benchmark for continuous supply to all other industries.
Whilst the Lavender, aromatherapy and essential oil industries continue to grow in Australia, particularly as more boutique brands branch in to the lucrative personal care market, it is important to realise both your highest expectations and business goals, as well as the reality of your commercial capabilities. Understanding both will impact your packaging choices.
Although differentiating your product on the shelf is of paramount concern, a specialised or custom jar, bottle or container will sometimes come with ‘unwanted baggage’ including sometimes unachievable large minimum order quantities, lengthy manufacturing production times, and/or imported product shipping lead times which can sometimes be as long as twelve weeks, depending on the season.
In this instance, it’s important to plan ahead to ensure you don’t end up with a finished product without bottles to put it in. If your limited volumes do not warrant a large volume custom container, perhaps consider reasonable alternatives such as using a stock bottle and applying a stand out label or swing tag in order to achieve your signature marketable image.
When packaging oils, the closure you choose is possibly more important than the bottle you select. In an age of intentional commercial contamination concerns, selecting a closure with a tamper evident band provides security and peace of mind.
Closures are also offered with and without a dripolator in several styles for measured dosage dispensing of your product. Plasdene Glass-Pak offers an 18mm White two-piece tamper evident cap with 2ml dosage LDPE dripolator plug (product code CL-18-636-WT). This closure (featured with Plasdene’s 25ml Amber Glass Allround Tamper Evident bottle) is suitable for medium viscosity and aggressive oils.