Leading international fluid systems company, Pirtek Fluid Systems has reinforced its commitment to V8 Supercars with the naming rights sponsorship of the V8 Supercars Enduro Cup for the next four years.
The V8 Supercar driver and co-driver combination with the most points accumulated from three iconic Australian events - the Sandown 500, the Supercheap Auto Bathurst 1000 and Armor All Gold Coast 600, will win the PIRTEK Enduro Cup. The winner will also be presented with a perpetual Cup, designed and created by leading international Australian artist James Corbett.
This year’s PIRTEK Enduro Cup will be the first time the three V8 Supercar endurance races will be drawn into their own Championship-within-a-Championship.
Welcoming PIRTEK's support of the new Enduro Cup, V8 Supercars CEO James Warburton commented that the iconic Sandown 500 and Supercheap Auto Bathurst 1000 have been amongst the most prestigious sporting events in Australia for half a century, with the Armor All Gold Coast 600 also joining them in the Enduro Cup.
PIRTEK has had a long association with Australian sport and V8 Supercar racing in particular. They were the naming rights sponsor of Marcos Ambrose’s famous championship wins in 2003 and 2004, and the PIRTEK Legends Series on the streets of the Gold Coast, had a relationship with TOLL Holden Racing Team and currently sponsor former MotoGP champion Casey Stoner in the Dunlop Development Series and former Bathurst winner Nick Percat in the Porsche Carrera Cup.
PIRTEK has also been a long-term sponsor of the Parramatta Eels in the National Rugby League competition and support a wealth of grassroots community projects throughout the country through their 94 franchisees.
PIRTEK CEO Stephen Dutton believes that the support of the PIRTEK Enduro Cup is a natural extension of his company’s commitment to Australian motorsport. He explains that the V8 Supercars endurance races represent quality, durability, preparation and teamwork from each of the 28 cars that begin all three of these events.
He adds that these elements are the foundation of PIRTEK’s systems, which have seen the company grow from a small Western Sydney business to a network of over 400 franchises in 22 countries around the world.
Mr Dutton also announced that PIRTEK was committed for the next four years to the program. Observing that V8 Supercars has constantly delivered for the PIRTEK brand and franchisees, he said that the PIRTEK Enduro Cup will extend that relationship and provide outstanding opportunities for the company to engage all of their stakeholders both locally and internationally.
All three of the PIRTEK Enduro Cup events take on very different racing formats at unique circuits. PIRTEK will be putting in place a major media and social media campaign around James Corbett’s design and creation of the actual PIRTEK Enduro Cup.
The Sandown 500 is a two-driver 500km race to be held on Sunday, September 15.
The Supercheap Auto Bathurst 1000 is Australian motor racing’s answer to the Melbourne Cup and will be held over four days from October 10 to 13 on 6,213km of majestic, mountainous roadways.
The PIRTEK Enduro Cup will end with the Armor All Gold Coast 600, comprising of two 300km races.