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Philips Electronics Australia Ltd

Philips Electronics Australia Ltd
Philips Hse
65 Epping Rd
North Ryde NSW 2113
Tel: 02 9947 0000
Fax: 02 9947 0580

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RFID where your mouth is


Royal Philips Electronics’ semiconductor division has deployed a major implementation of radio frequency identification (RFID) in its supply chain in Asia, using its own technology.

The move marks the first major RFID rollout in the semiconductor industry and came about through a partnership with IBM . "It's exciting to see an RFID manufacturer take the technology they've been promoting and bring it into their own four walls," says Sara Shah, an analyst at ABI Research.

"We've shipped over a billion units of this technology," Philips Semiconductor's Alistair Banham, senior VP and general manager, said. "When we look at the potential in the supply chain for our own internal activity, as well as the market at large, it's a very, very exciting and explosive opportunity for us."

In Philips' case, the internal-only Asian RFID project covers the tagging and tracing of wafer cases and carton packages for flows of goods between its manufacturing facility in Kaoshiung, Taiwan, and its Asia Pacific distribution centre in Hong Kong.

Philips said the results have shown increased inventory turns, improved stacked lead time, enhanced delivery reliability, warehouse efficiency and improved customer service, including a reduction in both inbound and outbound through-put time and in handling time by 50 per cent.

"We're evaluating how we roll this out to other parts of the semiconductor business," Banham says. If done, the move would touch five semiconductor manufacturing facilities and three distribution centres in Asia/Pacific, Europe and the US.

"And also, at the corporate Philips level, we have set up an RFID competence centre to look at how we take the benefits of this technology into our other product divisions within Philips," which include medical, consumer electronics and domestic appliances.

The company also plans to support customer integration of RFID in their supply chain management processes.

In addition to IBM, which has provided consulting and the overall system integration for this project, other industry vendors are also involved. Tags will be delivered by Smartag and Tagsys, readers will be delivered by Tagsys, and printers will be delivered by Zebra , Philips says.

1-Apr-2005
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Philips Electronics Australia Ltd News


Network offering clockless expertise (26-May-2006)
Handshake Solutions, a subsidiary of Philips Electronics in The Netherlands, is forming a network of design houses, IP suppliers, tool resellers, training providers, EDA vendors and foundries focused on complete end-to-end clockless integrated circuit designs.

German travellers to pay by NFC (24-May-2006)
After a 10-month field trial, near field communication technology is set to be commercially deployed within the public transport system of the German city of Hanau.

Australia’s best applications of microcontrollers (13-Apr-2006)
Projects that demonstrate innovative use of microcontrollers are being sought as part of the 2006 EDN Innovation Awards.

Combines high speeds with low-voltage operation. Small 4-channel UARTs in HVQFN package (19-Oct-2005)
PHILIPS' range of advanced SC16C UARTs has been expanded with the release of the industry's smallest 4-channel devices. Now available in the ultra-compact, high-performance HVQFN package, they measure just 36mm², delivering board savings of as much as 90% compared with the industry's current smallest package size of 144mm².

European CEOs back software patents (7-Jul-2005)
Five of Europe’s biggest companies have entered the debate over software patents, calling on the European Union to protect innovation and keep Europe competitive.

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