Home > PING brings innovative golf club designs to market faster using PTC product development system

PING brings innovative golf club designs to market faster using PTC product development system

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PTC , the Product Development Company, has released that PING, a producer of quality golfing products, is using the PTC Product Development System (PDS) for the development and production of its drivers, hybrids, putters, wedges and bags. With PTC solutions, PING has improved the quality and performance of its golfing products, quintupled new product introductions to the market, and reduced the time to market of those new products by 62%.

Founded in 1959 by a mechanical engineer, who decided to invent a better golf club, PING is a privately held company that employs 1,200 people and produces several hundreds of thousands of golf clubs every year with exports to 65 countries around the globe. A PTC customer since 2001, PING engineers began using Windchill ProjectLink and Pro/ENGINEER integrated 3D/CAM/CAE software to model four new golf wedges, a decision that reduced modeling time from 60 days to five days and resulted in a successful new product launch in 2002. The move to Pro/ENGINEER also helped improve design quality since it enabled PING engineers to control the shape of the wedges and calculate the exact weight before proceeding to production. This ability minimised the need for prototypes, saving PING on average six weeks of production and retooling time. In 2003 PING installed Windchill PDMLink, PTC’s content and process management software, to enable data sharing and collaboration in the engineering department, better version control, and improved change management processes.

Manufacturing custom-fitted golf clubs with millions of possible variations, getting multiple product lines to market in time for peak selling seasons, and operating in a market growing at only one or two percent per year are some of the challenges PING faces in this highly competitive industry.

According to PING, it is in a constant battle for market share. Product life cycles in the industry are short and the pressure to continuously innovate is high. PING chose PTC because its software enables us to expand its product development capacity, simultaneously explore multiple new designs, and refine its engineering strategies to improve efficiency with existing resources. PING is also interested in exploring PTC’s new Arbortext dynamic publishing solutions and are currently evaluating strategies to further decrease time to market for new products by optimising associated publishing processes.

Product development organisations like PING are continuously pressured by documentation challenges and the related product delivery ramifications. In response to these challenges, PTC has introduced Arbortext dynamic publishing software as an integral component to its PDS. The PDS ensures product documentation is available when new products are released to market, by giving content authors the ability to create and collaborate on product documentation simultaneously with the product design and manufacturing process.

According to PTC, ultimately, PTC’s integral solution architecture for product design, content management and process management has been able to help PING reduce modeling times, improve design quality, implement lean engineering processes, and enable data sharing and collaboration among its engineers and suppliers. PING shares its vision on the importance of removing the barriers between engineering, manufacturing and technical publications.

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