Home > Panasonic to present 'Photosynthesis' concept at the Milano Salone del Mobile 2012

Panasonic to present 'Photosynthesis' concept at the Milano Salone del Mobile 2012

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Panasonic Corporation will be showcasing its solutions for creating, storing, saving and managing energy at the Milano Salone del Mobile 2012 exhibition to be held in Milan this April.

Panasonic brings its long years of research and development to the cause of creating, storing and efficiently utilising renewable energy to reduce the impact on the environment by offering a lifestyle that combines both comfort and eco-friendliness through the development of eco-conscious technology.

In keeping with the company's goal of becoming the ‘No.1 Green Innovation Company in the Electronics Industry’, Panasonic will exhibit an installation incorporating its products and based on the concept of ‘Photosynthesis’ at the 51st Milano Salone exhibition, hailing the advent of a new age of renewable energy.

Panasonic’s installation will represent an energy cycle, comparing it to an ecological cycle that begins with photosynthesis, starting with energy creation (through solar panels), and continuing to energy storage (through storage batteries) and energy saving (through LED and organic LED lights), with each stage of the cycle being controlled by an energy management system.

Presented as an outdoor exhibit, the Panasonic installation was designed by noted young architect Akihisa Hirata, whose organic vision of a living, breathing architecture reflects the open yet interdependent symbiotic cycles in nature.

Panasonic Australia  represents Panasonic Corporation in Australia.

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