Lifting equipment specialist Pacific Hoists has launched a new corporate identity comprising of a new logo and corporate colour. The new identity will extend to all forms of internal and external communication.
Explaining the reason for the move, Chairman and CEO Richard Crake says that the new corporate identity represents the progress of Pacific Hoists into a new direction.
Key developments at the company over the past two years include updated internal and external systems and new technology investment in addition to equipping staff with the latest peripheral technologies such as iPads and iPhones, and allowing them access to state-of-the-art Intranet facilities, ERP and electronic sales systems.
The Pacific Hoists team is now able to provide immediate product, price and availability information to distributors and end-users.
The new logo shows fresh new colours and an upwards open arrow, which is a reference to the lifting solutions offered by Pacific Hoists. Additionally, the logo also represents the company’s way of thinking: outside the square and open to changes.
The new corporate identity has been implemented on all stationery, building signage as well as external and internal communication documents. The change will be extended to other areas such as packaging and labelling shortly.
Elaborating on new plans, Crake says that the Pacific Hoists will be launching their new website within the next two months in addition to new products and the latest technology coding.