A Mobile strategy is imperative to retailers to increase or maintaining high sales volumes as consumers increasingly turn to web-friendly smartphones to assist in making purchasing decisions.
This includes to contrast and evaluat prices, to look for information, product reviews and bargains, and to make the actual purchase.
Mobile strategy has increased phenomenally in 2010 and is expected to continue to grow into the future. The mCommerce or mobile commerce marketing strategy is set to revolutionise what is considered mundane everyday shopping.
Mobile Commerce is the ability to transact business using a mobile device including smartphones, personal digital assistants (PDA’s) or emerging mobile equipment such as a dashtop mobile device.
Consumers can check social connections for shopping reviews, share photos of products and bargains. Many consumers are also members of online communities that come together to exchange views on products.
Mobile Commerce has left shoppers better informed and with increased bargaining power to demand what they want. Mobile commerce helps traders by indicating the class of potential customers which is valuable to targeted sales.
Developing mobile commerce features should provide customers with an integrated picture of the diversity of product and their availability. Furthermore the web store availability of products should mirror the actual inventory at the tangible shop.
POSMarket.com.au specialises in supplying point of sale equipment, software and services. Fort further information on mobile commerce, please contact POSMarket.com.au.