INTERNATIONAL management, systems and technology consulting firm, PA Consulting , has won the silver award in the consumer product category of the Institute of Packaging's Starpack Awards for its design of the Evian Action water bottle.
The annual awards ceremony, held this year in London, promotes the best standards in package design and manufacture, encourages innovation, and rewards packaging advancement.
Evian Action, launched in Europe towards the end of last year, was designed to be a 'lifestyle accessory' with looks which would differentiate it on a crowded product shelf.
The pack combines an easy-carry ring top and (leakproof) drinking spout with a distinctive, easy-to-grip spring-back bottle shape.
On the Evian Action bottle the Starpack judging panel commented:
"The Evian brand has been taken up a notch with this pack - a total solution for the premium positioning of water. The container, grip, label and ring shaped closure are designed for style and ease of use by people on the move or in the gym."