Oracle provides Oracle Siebel Wireless support for Blackberry smartphones

According to RIM, the BlackBerry platform provides a robust and multifaceted solution for supporting mobile workers in the field and CRM applications are important from both strategic and operational perspectives. Siebel Wireless on BlackBerry smartphones allows field personnel to stay connected to up-to-date customer information.

According to IDC, CRM is becoming a primary use of mobile and wireless technology among enterprises. By utilising mobile CRM, users have access to real-time customer data, enabling them to increase sales efficiencies and be productive when they are in the field.

Oracle’s Siebel Wireless for BlackBerry enables enterprises to easily extend valuable CRM data to executives, sales teams and field services engineers that rely on their BlackBerry smartphones to conduct real-time communications and transactions. Providing wireless access to the new CRM data available will allow stakeholders to provide effective customer service and efficient customer prospecting when in the field.

With instant access to important business information, BlackBerry users are productive and can make valuable use of their time out of the office. In addition to having access to corporate email, phone and other applications, BlackBerry users can manage all aspects of customer interactions, service tasks, assess critical corporate data and collaborate more effectively with other team members.

These advantages translate directly to lower costs, more profitable and predictable revenue growth and higher quality customer interactions. Leveraging Oracle Siebel’s multi-channel capabilities, users can push notifications or data to any user via the BlackBerry push-based email, voice and SMS text messaging channels.

Furthermore, IT departments can take advantage of the BlackBerry Enterprise Server’s over-the-air application management and deployment to help simplify integration and maintenance as mobile applications evolve.